Rapper and entrepreneur Snoop Dogg has launched a new non-fungible token (NFT) collectible series that will evolve in utility as he goes on tour this summer.
According to the website, the Snoop Dogg Passport Series is akin to a “tour poster that evolves with each place Snoop stops on tour.” The NFT will grant holders access to behind-the-scenes content, exclusive merch, art and experiences from the music icon. Snoop’s summer tour will begin on July 7 in Vancouver.
As part of the Passport Series, the rapper, whose given name is Calvin Broadus Jr., is also announcing Snoop Selects, a curated collection of NFT artwork that will be airdropped to all passport holders.
“Throughout my career, I’ve always been pushing things forward,” said Snoop Dogg in a press release. “With the passport series, I can give my fans the opportunity to travel the world with me – no one’s ever done that. I’ve always been a pioneer, and digital merch is part of the future. I’m hoping other artists can see what I’m doing and continue to innovate on their own.”
The series was created in partnership with Web3 platform Transient labs and talent agency WME. The passport is available for purchase for about $42 or 0.025 ETH through Crossmint, an NFT payment processor, or through various crypto wallets.
The rapper’s son, Cordell Broadus, is the COO of Transient Labs and helped create the Snoop Dogg Passport Series.
Both Snoop Dogg and his son have been heavily involved in NFT collection and crypto investment for the last few years. At one point, the rapper even teased plans to turn Death Row Record into “the first major label in the metaverse.”
The rapper released his first NFT collection called A Journey with the Dogg in March 2021, which included a song called “NFT.” He also began developing the Snoopverse, a virtual community in metaverse world The Sandbox in December 2021.
Read More: Snoop Dogg’s NFT Mixtape Invites Remixes. Does It Authorize Them?